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THE ASQ CERTIFIED QUALITY PROCESS ANALYST HANDBOOK, THIRD EDITION (EBOOK)
This handbook is designed as a reference for ASQ’s Certified Quality Process Analyst (CQPA) Body of Knowledge (BoK), providing the essential information needed to prepare for the CQPA examination. The handbook is aimed at quality professionals who, in support of and under the direction of quality engineers or supervisors, analyze and solve quality problems and are involved in quality improvement projects. It’s ideal for recent graduates and experienced professionals who want to expand their knowledge of quality tools and processes. There are five main sections in the CQPA Body of Knowledge, further subdivided into related subsections. These sections are: • Quality Concepts and Team Dynamics • Quality Tools and Process Improvement Techniques • Data Analysis • Customer-Supplier Relations • Corrective and Preventive Action (CAPA) This updated edition has been revised and expanded to match the 2020 BoK with enhancements to: • tools for assessing training effectiveness • best practices on the Six Sigma DMAIC methodology and process maps with a focus on process architecture • examples of lean and value analysis, Theory of Constraints • risk management, business process management and lifecycle phases • the importance of data collection and analysis, data integrity, validity, and reliability • examples of gage R&R and attribute agreement analysis Sandra L. Furterer , BS, MS, MBA, PhD, is an associate professor at the University of Dayton in the Department of Engineering Management, Systems and Technology. She is an ASQ Certified Six Sigma Black Belt, Certified Manager of Quality/ Organizational Excellence, Certified Quality Engineer, an ASQ fellow, and a certified Six Sigma Master Black Belt. She is also a contributor to ASQ’s certification handbooks (CMQ/OE and CQIA) and a prolific speaker.
EXCELLING ON A DIGITAL TRANSFORMATION JOURNEY (EBOOK). A FIELD GUIDE TO HELP YOU DEFINE YOUR SUCCESS
Disruption impacts every industry, and it is essential for an organization to meet or exceed stakeholder expectations. How an organization manages the ever-changing world of digital evolution in the present will ultimately shape and determine its future. With this field guide, you will learn how to integrate people, processes, and technology to create greater efficiencies and profit. More importantly, you’ll realize that digital transformation is a dynamic, ongoing process that allows your organization to not just survive but thrive in the world of digital evolution. This field guide provides insight and guidance by: - Explaining how organizations can embrace digital disruption and redefine how they work and serve employees and customers - Streamlining an ongoing current digital transformation journey while being proactive and envisioning big-picture outcomes - Evaluating three components that are critical to an organization’s future and understanding how to incorporate them into strategic and tactical plans - Reviewing lessons learned by global market leaders that have been able to pivot digitally to meet their customer’s needs Therese Costich is president and managing partner of the Costich Group. She has spent more than 25 years in the digital transformation, lean six sigma, and continuous improvement world, working with employees from the C-suite to front-line associates, for several Fortune 500 companies.
WE CULTURE (E-BOOK). 12 SKILLS FOR GROWING TEAMS IN THE FUTURE OF WORK
In the pre-pandemic era, company culture was a given. Employees were expected to observe and mimic their leaders to follow the unspoken rules. The pandemic, however, revealed that most organizations lacked a corporate culture and operational agility to respond to permanent change. Today’s global, complex, and disruptive business environment demands companies to make their organizations more adaptive and agile. It’s imperative that organizations upskill their personnel and set their culture intentionally. The companies that develop this culture right will have an incredible, competitive advantage. Leading change is everybody’s job; nobody can do it alone. A systemic and collaborative approach is needed: we culture mentality. The We Culture book will help you create a culture in the future of work to increase employee engagement, agility, quality, and innovation through the 12-skills CARE model for hybrid workplaces. You will find: ? Real-life examples and interviews with company leaders ? Hands-on exercises in every chapter ? Opportunities for blended learning with the We Culture platform including videos, blogs, and audio content We Culture is an invitation to co-create a culture of conscious teamwork, where we can bring our whole selves to work, while simultaneously producing more cost-effective products and services to become more customer oriented. Luciana Paulise, MBA, CQE, CSM, ACC, is founder of Biztorming Training & Consulting and The We Culture, LLC. As a quality engineer, agile coach, and scrum master, she conducts research and advisory work on company culture and team dynamics. She has helped a wide range of companies, from small businesses to Fortune 100 corporations, to improve quality, employee engagement, and innovation. Luciana is the author of 5S Your Life and a regular contributor for Forbes, Quality Progress magazine, and other international media outlets.
THE ASQ CERTIFIED SUPPLIER QUALITY PROFESSIONAL HANDBOOK, SECOND EDITION (EBOOK)
Due to the globalization of the supply chain, managing supplier quality is critical to success—especially in the manufacturing and service industries. The ASQ Certified Supplier Quality Professional Handbook, Second Edition, offers a roadmap for professionals tasked with ensuring a safe, reliable, cost-effective, high-quality, integral, and nimble supply chain. With this handbook, users will learn how to partner with their key suppliers to continuously improve performance by implementing process controls and developing quality assurance plans. The handbook is designed to prepare candidates for the ASQ Certified Supplier Quality Professional (CSQP) examination as well as provide a current reference for working professionals. This updated handbook includes: A thorough discussion of all sections included in the 2023 ASQ CSQP Body of Knowledge (BoK). Discussions of newly introduced topics, such as supplier and quality agreements, finalization controls, supplier risk identification and categorization, and sustainability. Additional helpful tools, such as conflict resolution techniques, weighted decision matrices, total risk factor analysis, and RACI matrix. Mark Allen Durivage, CRE, CQE, CQA, CSQP, CSSBB, RAC (Global), and CTBS, has worked as a practitioner, educator, and consultant. He is Managing Principal Consultant at Quality Systems Compliance LLC, ASQ Fellow, SRE Fellow, and an Expert Faculty Member for AAMI. Durivage has written several books available through Quality Press and has published articles in Quality Progress and Life Science Connect. Stephanie Parker, CSSBB, CQE, CQA, and CSQP, is the Director of Quality for Boon Edam Americas and has extensive experience in designing, implementing, and improving quality management systems across a variety of industries. She is a Senior Member of ASQ and is a past chair of the Customer-Supplier Division and the Conference Council.
THE ASQ CERTIFIED SUPPLIER QUALITY PROFESSIONAL STUDY GUIDE, SECOND EDITION (E-BOOK)
Best used in combination with The ASQ Certified Supplier Quality Professional Handbook, Second Edition, this study guide offers targeted practice for any candidate preparing for the ASQ Certified Supplier Quality Professional (CSQP) examination. The questions within this study guide were developed specifically to address the 2023 CSQP Body of Knowledge (BoK), and each detailed solution will help boost your understanding of the material. This study guide includes: Hundreds of questions, organized by section of the 2023 CSQP BoK and updated to reflect current testing standards and levels of cognition Complete, detailed solutions with references for enhanced understanding of the BoK A complete practice exam with additional questions and accompanying solutions in random order to simulate the actual test environment Stephanie Parker, CSSBB, CQE, CQA, and CSQP, is the Director of Quality Management for Boon Edam Americas and has extensive experience in designing, implementing, and improving quality management systems across a variety of industries. She is a Senior Member of ASQ and is a past chair of the Customer-Supplier Division and the Conference Council. She is co-editor of The ASQ Certified Supplier Quality Professional Handbook, Second Edition (ASQExcellence).
THE RISK-BASED THINKING MEMORY JOGGER
Interested in purchasing bulk quantities? View the discounted rates, or contact Customer Care to learn more. An important change in the 2015 revision of ISO 9001 is the need to establish a systematic approach to considering Risk-Based Thinking throughout the system and as an integrated part of the Quality Management System. This Memory Jogger addresses that ISO requirement head on with a collection of tried and tested practical tools to deploy Risk-Based Thinking immediately into your business. The recommended tools and processes will help identify and mitigate the current risks to your business, and provide you with a system to identify and mitigate risk in the longer term. Written by experienced hands on practitioners, this Memory Jogger is a packed with practical advice and examples on how to implement Risk-Based Thinking in a way that will work for you and your business. It covers a process and tools for scanning the environment, integrating Interested Party requirements, risk assessment, risk analysis, and full integration of the concept from contextual analysis to process monitoring. It explains the value and application of tools such as SWOT analysis, Porter’s Five Forces analysis, PESTLE analysis, Force Field analysis, Double Reverse Analysis, Bow Tie Analysis, FMEA, and Turtle Diagrams, in an integrated system for implementing Risk-Based Thinking into your Quality Management System. It explains each of the tools through the classic Memory Jogger breakdown into questions, such as Who should use it? What is it? When do I use it? How do I do it? and then provides completed examples of each of the tools in Manufacturing, Systems, and Business Process environments. If you work within a Quality Management System, you are now required to utilize Risk-based Thinking, and this Memory Jogger is your indispensable guide on how to do that successfully.
ASQ/ANSI/ISO 14051:2011: ENVIRONMENTAL MANAGEMENT - MATERIAL FLOW COST ACCOUNTING - GENERAL FRAMEWORK
ASQ/ANSI/ISO 14051:2011 provides a general framework for material flow cost accounting (MFCA). Under MFCA, the flows and stocks of materials within an organization are traced and quantified in physical units (e.g. mass, volume) and the costs associated with those material flows are also evaluated. The resulting information can act as a motivator for organizations and managers to seek opportunities to simultaneously generate financial benefits and reduce adverse environmental impacts. MFCA is applicable to any organization that uses materials and energy, regardless of their products, services, size, structure, location, and existing management and accounting systems. MFCA can be extended to other organizations in the supply chain, both upstream and downstream, thus helping to develop an integrated approach to improving material and energy efficiency in the supply chain. This extension can be beneficial because waste generation in an organization is often driven by the nature or quality of materials provided by a supplier, or the specification of the product requested by a customer. By definition, management accounting and environmental management accounting (EMA) focus on providing organizations with information for internal decision-making. MFCA, one of the major tools of EMA, also focuses on information for internal decision-making, and is intended to complement existing environmental management and management accounting practices. Although an organization can choose to include external costs in an MFCA analysis, external costs are outside the scope of ISO 14051:2011. The MFCA framework presented in ASQ/ANSI/ISO 14051:2011 includes common terminologies, objective and principles, fundamental elements, and implementation steps. However, detailed calculation procedures or information on techniques for improving material or energy efficiency are outside the scope of ASQ/ANSI/ISO 14051:2011. ASQ/ANSI/ISO 14051:2011 is not intended for the purpose of third party certification.
ASQ/ANSI/ISO 9000:2015 (E-STANDARD)
Looking to purchase a Site License to post on your company’s Intranet? Request information at sales@asq.org. This American National Standard (ANS) is an identical adoption of ISO 9000:2015. The text of this ANS does not differ in any way from ISO 9000:2015
2019-2020 BALDRIGE EXCELLENCE FRAMEWORK (BUSINESS/NONPROFIT) (PDF VERSION). INCLUDES THE 2019-2020 CRITERIA FOR PERFORMANCE EXCELLENCE
2019-2020 Baldrige Excellence Framework (Health Care) available here. 2019-2020 Baldrige Excellence Framework (Education) available here. 2017-2018 Health Care and Education Framework available here. 2017-2018 Baldrige Excellence Framework (Business/Nonpro
2019-2020 BALDRIGE EXCELLENCE FRAMEWORK (HEALTH CARE) (PDF VERSION)
2019-2020 Baldrige Excellence Framework (Business/Nonprofit) available here. 2019-2020 Baldrige Excellence Framework (Education) available here. 2017-2018 Health Care and Education Framework available here. 2017-2018 Baldrige Excellence Framework (Business
ISO 22000:2018 FOOD SAFETY MANAGEMENT SYSTEMS — REQUIREMENTS FOR ANY ORGANIZATION IN THE FOOD CHAIN
ISO 22000:2019 specifies requirements for a food safety management system (FSMS) to enable an organization that is directly or indirectly involved in the food chain: a) to plan, implement, operate, maintain and update a FSMS providing products and services that are safe, in accordance with their intended use; b) to demonstrate compliance with applicable statutory and regulatory food safety requirements; c) to evaluate and assess mutually agreed customer food safety requirements and to demonstrate conformity with them; d) to effectively communicate food safety issues to interested parties within the food chain; e) to ensure that the organization conforms to its stated food safety policy; f) to demonstrate conformity to relevant interested parties; g) to seek certification or registration of its FSMS by an external organization, or make a self-assessment or self-declaration of conformity to this document. All requirements of this document are generic and are intended to be applicable to all organizations in the food chain, regardless of size and complexity. Organizations that are directly or indirectly involved include, but are not limited to, feed producers, animal food producers, harvesters of wild plants and animals, farmers, producers of ingredients, food manufacturers, retailers, and organizations providing food services, catering services, cleaning and sanitation services, transportation, storage and distribution services, suppliers of equipment, cleaning and disinfectants, packaging materials and other food contact materials. This document allows any organization, including small and/or less developed organizations (e.g. a small farm, a small packer-distributor, a small retail or food service outlet) to implement externally- developed elements in their FSMS. Internal and/or external resources can be used to meet the requirements of this document.
ISO 16355-7:2023 APPLICATIONS OF STATISTICAL AND RELATED METHODS TO NEW TECHNOLOGY AND PRODUCT DEVELOPMENT PROCESSES - PART 7: GUIDELINES FOR DEVELOPING DIGITALIZED PRODUCTS AND SERVICES - GENERAL PRINCIPLES AND PERSPECTIVES FOR THE QFD METHOD
The current ISO 16355 series is written intentionally independent of industry because the principles of applying statistical methods for product and technology development are similar for all types of products. However, when applying the standard for the development of fully or partially digitized products in practice, specific characteristics of digital goods in product development (such as measurability, immateriality, economies of scale effects, etc.) are taken into account. This document gives guidelines for adapting the quality function deployment (QFD) process, its purpose, users, and tools as they are described in the ISO 16355 series that consider these specific characteristics for developing digitalized products and services. Table 1 illustrates the scope of this document by stating examples of the types of products the standard focuses on. Users of this document include all organization functions necessary to assure customer satisfaction, including business planning, marketing, sales, research and development (R&D), engineering, information technology (IT), manufacturing, procurement, quality, production, service, packaging and logistics, support, testing, regulatory, and other phases in hardware, software, service, and system organizations.
FROM QUALITY TO BUSINESS EXCELLENCE (EBOOK). A SYSTEMS APPROACH TO MANAGEMENT
As the face of business continues to change, organizations are looking for new ways to remain competitive and profitable. Many businesses have succumb to the "program du jour" management trap, jumping from one management philosophy to the next looking for the ultimate solution. ISO 9000, Baldrige, Six Sigma…which is the best program for your company? From Quality to Business Excellence: A Systems Approach to Management demonstrates how these and other management philosophies compliment each other and form the basis for a new systems approach to management. By better understanding how these approaches all potentially fit together, managers will be able to use these tools more effectively in a much more integrated approach. From Quality to Business Excellence will show how to integrate a management approach using a variety of methods to bring the most out of your business.COMMENTS FROM OTHER CUSTOMERSAverage Customer Rating: (5 of 5 based on 2 reviews) " This is a great book! It does a very effective job of integrating quality concepts into the notion of Business Excellence. The book recommends a systems approach to management systems design and covers a broad range relevant topics. The author backs up his recommendations with a fair amount of actual cases. End notes itemize a broad range of references that can be used to gain more in-depth knowledge about the topics. The book is loaded with figures and tables to make the material understandable. This is good reading for business professionals. If you want to get your line managers hooked on quality get them a copy of this book." a reader from New Hampshire" An excellent book for the new direction of quality implementation. Quality is becoming part of business that is responsible for improving its bottom line results rather than policing its activities. I found the book easy to read and very informative." Ahmed Almaziad – Riyadh, Saudi ArabiaBenefits:Shift from a narrow, compliance-orientation to Quality Management to a high-impact, continuous improvement orientation that drives business resultsLearn how to apply the right management tools to your situationCreate your own high performance management system to last for decadesUse Information Technology More Effectively to Drive Business ResultsBuild in the capability to absorb new techniques as they emergeAvoid gut-wrenching (and costly) restarts to accommodate new methods and standardsContents:Introduction (Historical Backgrounds and Trends, A Vision for the Future)Quality Systems Background (ISO 9000, Baldrige, Compliance vs. Continuous Improvement)Management Approach Designing Integrated Management SystemsStrategic Planning, Alignment, and MetricsIntegrated Process Improvement Approach The Role of Information TechnologyOther Enablers and ConstraintsPutting it All TogetherKeeping the Process MovingOverall Summary (Integrated Systems Approach, Business Systems Engineering)
RELIABILITY DATA ANALYSIS WITH EXCEL AND MINITAB (EBOOK)
Many reliability engineers are gainfully employed in considerations of the physical nature of components and systems—bringing to bear theories and methodologies of physics, electronics, mechanics, material science, chemistry, and so on. But when a product has been designed and manufactured, its performance in terms of durability, strength, and life become a matter of test, measurement, and analysis. Statistical theories and methodologies provide a large number of analytical tools to assist the reliability engineer in studying the performance of products and the fruits of the physical considerations, even revealing further improvements that can be made in the physical properties. Hence, reliability is a multidisciplined field of endeavor. Statistical theories and methodologies allow estimation of important characteristics as well as levels of confidence or assurance (or lack thereof) with respect to the estimations. They also provide direction in actions necessary to improve estimates and confidence levels if results are too variable to render important decisions. Some derivations are contained in this text, but the approach here is meant to be more practical, in following each topic introduced and expanded with examples. On each topic covered, reasonably practical examples are used to illustrate and demonstrate the procedures introduced and discussed. For all of these examples either Excel files or Minitab files or both have been prepared (available from Quality Press). They can be readily accessed and opened directly in their respective software packages to permit the preparation of new files specifically for use by the reader. Electronic Books Only: CD-ROM files are available for download. Please contact ASQ Customer Care for download instructions. "This book provides a much-needed theoretical text to aid advanced reliability engineering data analysis. Applications using Excel and Minitab support a broad span of probability applications for reliability data analysts. I most strongly recommend this book for seasoned Six Sigma Black Belts or statisticians who must support Design for Six Sigma applications for new product development projects. It’s rich in food for thought as well as providing a most nourishing banquet for consumption by engineers --- it is not for light reading as a snack, but it must be consumed as a seven-course meal!" Gregory H. Watson Chairman, International Academy for Quality ASQ Past-President and Fellow
ADVANCED QUALITY AUDITING (EBOOK). AN AUDITOR’S REVIEW OF RISK MANAGEMENT, LEAN IMPROVEMENT, AND DATA ANALYSIS
Auditors from any industry must "learn the language of upper management" if they truly want to effect positive change throughout their environments. If quality auditors want to remain relevant and keep from becoming marginalized, they need to add new skill
MAKE YOUR CLINICS FLOW WITH SYNCHRONY (EBOOK). A PRACTICAL AND INNOVATIVE GUIDE FOR PHYSICIANS, MANAGERS, AND STAFF
Synchrony is the ability of a healthcare process to control the pace of the physician process and the pace of the patient process such that the physician and patient are ready for each other at the same time, without waste or delay. When a process achieves
INSIGHTS TO PERFORMANCE EXCELLENCE 2021-2022 (EBOOK). USING THE BALDRIGE FRAMEWORK AND OTHER INTEGRATED MANAGEMENT SYSTEMS
For decades, this book has served as a guide to organizations that document their continuous improvement efforts using Baldrige Award-type management systems. Readers will learn what each area of the system means for organizations and how the synergy betwe
A LEAN GUIDE TO TRANSFORMING HEALTHCARE (EBOOK). HOW TO IMPLEMENT LEAN PRINCIPLES IN HOSPITALS, MEDICAL OFFICES, CLINICS, AND OTHER HEALTHCARE ORGANIZATIONS
This book is an implementation manual for lean tools and principles in a healthcare environment. Lean is a growth strategy, a survival strategy, and an improvement strategy. The goal of lean is, first and foremost, to provide value to the patient/customer, and in so doing eliminate the delays, overcrowding, and frustration associated with the existing care delivery system. Lean creates a better working environment where what is supposed to happen does happen. On time, every time. It allows clinicians to spend more of their time caring for patients and improves the quality of care these patients receive. A lean organization values its employees and encourages their involvement in organizational initiatives which, in turn, sustains hospital-wide quality improvements. The opportunities for lean in healthcare are limitless. This is not a book to be read and forgotten, nor is it meant to sit on a book shelf as another addition to an impressive but underutilized collection of how-to books. As the name implies, it is a guide; a companion to be referenced again and again as the organization moves forward with its lean transformation. "This is a well-researched, well-written work by an individual who understands the current healthcare environment. It provides a practical and sound understanding of the concepts and application for Lean and Six Sigma."James R. BenteVice President, Quality all in the context of healthcare. Because examples illustrate the benefit of Lean not just to the healthcare industry, but to us as patients, the business case is especially compelling. Instructions address technical challenges and draw from best practices in change management. The guide provides a road map for implementation and seasoned insights that leave one trusting that Lean is very doable, and a necessity."A reader in Seattle, Washington"I thoroughly enjoyed this book as it provides concrete and detailed examples of Lean principles applied to a healthcare environment. I myself am new to healthcare and am overwhelmed at the wealth of opportunities for improvement. I plan on using some lean principles to demonstrate that improvements don't have to be complex or costly to achieve results"A reader in Montreal, Quebec"This is an excellent resource. I consider it 'required reading' for all that are new to Lean / Process Improvement. In my role, I facilitate 5-10 concurrent process improvement projects. This book has been invaluable as a teaching tool. I've asked each project leader to buy, read and study this book. All have commented that it has an easy read, helped them to understand the Lean concepts, and quickly implement the tools. As a group, we're better able to speak the same language and have a common understanding of the tools.I highly recommended this book. I would also recommend the website (www.leanhospitals.org), wh.."A reader in Wausau, Wisconsin
LEAN ACRES (EBOOK). A TALE OF STRATEGIC INNOVATION AND IMPROVEMENT IN A FARM-ILIAR SETTING
Change can be hard. It is often difficult to conceive performing tasks in a different order, in a different place, at a different time, or in a different manner altogether. And this is only for the individual. When we talk about organizational change the difficulty increases exponentially with each individual that is added to the equation. This book uses as its basis a fable – the story is not untrue, but it is not fact either. It is a story in which the group dynamics are real, the problems are valid, and the solutions legitimate. It asks you to consider a complex environment with multiple classes interacting between functional units with requirements that are perceived as exclusive and unique, and personalities that reinforce presumed boundaries. It asks you to follow along as all these individuals work together using the basics of four quality methodologies (Lean, Six Sigma, Theory of Constraints, and Business Process Reengineering) to address the problems they face, discover solutions together, and move forward in their continuous performance improvement journey. "Lean Acres is fantastic in its appeal and innovative in its writing style. Jim Bowie introduces an amazing convention by using talking animals on a farm (“Lean Acres Farm”) to represent “real” stakeholders and teach Strategy and Process Improvement methodologies (Balanced Scorecard, the StrateTree, Lean Manufacturing, Six Sigma, the Theory of Constraints, and Business Process Reengineering) in ways that are easy to understand and enjoyable to learn. His step-by-step guidance through the each tool and philosophy make this book essential for Leaders, Managers, Quality Professionals, and anyone interested in improving performance in any industry. The message is simple, the illustrations are an excellent complement to the story, and the Reader interaction (Pre- and Post-Tests coupled with Rest, Reflect, and Relate sections at the end of each chapter) reinforce education, application, and relevance. Take a trip to Lean Acres today – you will be better for it."Mikel J. HarryCo-creator of Six Sigma and best-selling author "I think Lean Acres should be a must-read for every first-year student of industrial and systems engineering and given by every continuous improvement leader to those who are about to be influenced by the programme – so that they can rapidly get 'on-board' and know the nature and value of the journey of which they are going to be a part."Joseph ParisExcerpt from a review in Lean Management Journal COMMENTS FROM OTHER CUSTOMERSAverage Customer Rating: (5 of 5 based on 1 review) "Goldratt, Disney, and Lewis are all gone now but their fiction/fable genre lives on in Mr. Bowie's ingenious "Farm-iliar" setting. This easy to read and entertaining work on transformative change comes highly recommended whether you are a beginner in continuous improvement initiatives or consider yourself to be an "expert". His rural characters are carefully selected to represent the cultures and attitudes often found within typical organizations and serve to drive each step-wise lesson in continuous improvement forward with unrelenting clarity. This book will make you a better "expert" or simply set you feet on a solid path towards the goal of perfection. It is nearly everything you need to know to ply your trade and fix whatever problematic situations constrain your success."M. James Allen, Ph.D., President & Founder Lean Diagnostics Institute
WE MOVE OUR OWN CHEESE! (EBOOK). A BUSINESS FABLE ABOUT CHAMPIONING CHANGE
Have you ever felt that you had a great insight that would benefit your department, division, or organization and found that you seem to be the only one who can see it? Worse yet, has it ever seemed that while you are struggling to pull your idea into cons